Jack Shu's Rotation
Launching a Partnership with Uber
My RotationI worked with Capital One Digital Partnerships, a team dedicated to creating innovative partnerships with tech companies. I was a part of the core team that launched Uber's first-ever in-app loyalty offer for Capital One credit card customers - take nine rides, get one free! We ultimately delivered a unique and rewarding experience for millions of users.
From Strategy to LaunchDuring my rotation, I was able to take the problem-solving skills I developed in the Strategy Group and apply them to a dynamic role which focused on a project from strategy to launch. One of my major workstreams was talking directly to customers to get their input on the loyalty offer and Uber user experience. From this, I drew insights that shaped the design and flow of the experience that customers see in their Uber app. I also worked with our customer service team to create a guide to help our agents solve issues that users may encounter with the offer.